En el artículo Twittering executives reveal too much, Kellaway reflexiona sobre las posibles utilidades de Twitter desde el punto de vista de la comunicación corporativa:
“it must be possible to do all corporate communications the same way, and put e-mail in the dustbin forever. To force everyone to say what they have to say in 140 characters deals with the communications overload at a stroke. Not only would messages be quicker to read and easier to understand, most would not get sent at all. The bulk of internal e-mails are exercises in back-covering or throat-clearing, and so if they were forced down to their barest essentials it would become clear that there was nothing there at all.Siguiendo con el mundo Twitter, aunque cambiando de sector, José Luis Orihuela acaba de publicar una lista abierta de periodistas españoles que están en Twitter (en la que aparezco como freelancer que soy junto con otros tantos colegas). Por supuesto, el listado está en beta, así que si echas a alguien en falta, sólo tienes que decirlo.
To communicate this way – either on Twitter or on Yammer, which is a similar service aimed at companies – would have another advantage. It would make clear who are the really powerful people in a company. Humble employees who happen to have good ideas could easily have more followers than the chief executive.”
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